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BRAND DEVELOPMENT

Developing Sustainable Brands!

Branding is the process of creating a visual identity that correlates with the brand purpose and messaging. Then, develop brand experiences that convey the brand through all customer touchpoints.

Brand Development Process

Why will brand development help my company?

1. Discover

Starting with a strategic meeting discovering the brands’ current strategy, the customer journey, target market, and goals along with identifying the current brand resources and marketing efforts…

2. Research

Research the industry, competitors, and competitive angles to help strategize around what the industry is indicating, what’s working and not working for competitors, and the different…

3. Strategize

Strategize around what was discovered and researched. Finding the true purpose and position of the brand to determine the brands’ personality and messaging. Identifying logical…

4. Create

Create what was strategized and with what was discovered and researched guiding the process. The creative identity (logo, colors, fonts, etc..) is atop the priority list along with the brand…

5. Execute

Assistance with the execution of what was ultimately created and strategized. The assistance includes the business functions, content distribution and management, marketing efforts…

6. Analysis

Assistance with the analysis of the brand efforts that were executed. The business functions, tools, and marketing resources we analyze along with providing applicable insight and analytic reports…

What is a Brand?

Learn the basics of a brand.

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A brand is the perception a person relates to a company or persons goods or services. That perception can be influenced by many things it can be a feature such as a name, logo, or website, or it could be an experience like an interaction with a employee, or a reference you heard from a friend.

In sum as described by the great Marty Neumeier, author and speaker on everything branding, he defines a brand by first asserting what a brand is not: “A brand is not a logo. A brand is not an identity. A brand is not a product…a brand is a person’s gut feeling about a product, service, or organization.”

Accelerate Your brands growth!

Why will brand development help my company?

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Developing a brand that is memorable and easy to interpret will increase sales along with leaving a lasting impression to continue to bring in customers looking for the guided experiences we create!

Creates Recognition

Creates Brand Loyalty

Creates Consistency & Stability Within the Brand

Connects the Brand With the Target Market

Sets You Apart From Competition

Contact Me Below!

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